An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption
Customer purchase intention in online shopping stores can be influenced by electronic word of mouth (eWom) communication generated by the comments of consumers on social networking sites.However, the adoption of eWom information by consumers is influenced by various factors.This study investigates the mechanism through eWom antecedents influence eW